Finding the perfect home, cleaning, staging, phone calls, maintenance, and so on… Even the most skilled, organized, and hardworking realtors can become exhausted and overwhelmed by the sheer volume of work that piles up. These tasks add up and take valuable time away from realtors’ families in order to find the perfect buyer for your home.
Fortunately, realtors can use real estate photography and videography companies like OTBx Inc. to do the heavy lifting, allowing real estate agents to focus on getting top dollar for their clients. So put away your shaky phone and blurry photos and let a professional photographer handle it!
The following are the top five reasons why every real estate agent should hire a professional real estate photographer.
Professional equipment
Your potential clients and home buyers are glued to their phones and computers in the age of social media and digitization, looking for the best deal possible. To best showcase your property, and no, that does not include your iPhone 8’s camera…
You don’t have to spend thousands of dollars and hours learning how to use expensive camera equipment, lighting, editing software, and other tools. Hiring a professional real estate photographer will save you a lot of time and money while potentially increasing the perceived value of your home.
Can your iPhone camera or that 2008 Sony camera you dug out of the attic take such a high-quality photo? (OTBx Air provided a final product example).
Professional experience ranging many years
Even if you fancy yourself a part-time photographer or took up photography as a fun hobby, realtors, and clients can tell the difference between a professional photographer and your 14-year-old camera roll of “cool sunsets.”
Professional photographers have years of field experience and projects under their belts, including drone shots, wide-angle cameras, videography, and creative angle shots that highlight the hidden aspects of your property. Professional real estate photographers understand the best angles, lighting, and camera equipment to use in each scenario and understand that taking pictures is more about the composition and flare than it is about getting as much as possible into the shot. So, just as you wouldn’t skimp on a financial advisor, don’t skimp on real estate photography and videography.
Amazing editing software for better results
Taking a few photos of your property’s exterior and interior isn’t the end of the line… You can’t just pick and upload all 150+ photos of your new listing; most, if not all, of the photos, will need to be edited and cleaned up. This task can be arduous and time-consuming for the average person without the proper skills and software.
When you entrust a professional photographer, such as OTBx Air, you immediately avoid this hassle and receive only the best photos, professionally edited and hand-picked. This often inconvenient step, however, is essential for taking your real estate photography and marketing to the next level. You can take your real estate photos from this using OTBx Air:
To this:
New Perspectives and Creative Ideas
If you’re a real estate agent trying to do everything on your own, you might be able to meet your photography goals, but you’ll almost certainly miss the best shots. Entrusting your latest listing to a professional real estate photographer comes with additional benefits such as creative insight and flair. Years of experience and projects have resulted in an unteachable skill as well as an eye for detail and beauty. Experienced photographers will discover all of the hidden angles and beauty in your home and showcase them in the best possible light.
Optimization of social media
Remember how we said at the start of this article that your potential clients and home buyers are glued to their phones and computer screens? These potential clients are searching for their dream home on social media platforms such as Facebook, Instagram, Pinterest, LinkedIn, and others. Social media is the most effective way to get your listings in front of the right people. In the age of digital marketing, having an online library of all your best work, homes, and photography is a huge and necessary asset to have.
Outside The Box Inc.’s professional photographers, editors, and digital marketers will create the ideal online portfolio to showcase your best work and get your new listings in front of more potential clients!
Consider hiring a professional real estate photographer, such as Outside The Box Inc., if you are a real estate agent or broker. Our experienced professionals will work with you to convert more “For Sale” signs into “SOLD!” signs.
